![The new logo.](https://pentagram-production.imgix.net/c234fa5c-49ad-4e3d-8afb-d0f44051d5bf/eo_thebaffler_02.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=480)
The new logo.
![The new logo can be used in different configurations.](https://pentagram-production.imgix.net/c234fa5c-49ad-4e3d-8afb-d0f44051d5bf/eo_thebaffler_01.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=480)
The new logo can be used in different configurations.
1 The new logo. 2 The new logo can be used in different configurations.
![Table of contents. Various typefaces are used to differentiate sections and subject matter.](https://pentagram-production.imgix.net/c234fa5c-49ad-4e3d-8afb-d0f44051d5bf/eo_thebaffler_07.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Table of contents. Various typefaces are used to differentiate sections and subject matter.
![Opening spread of an essay by Suzy Hansen in the Salvos section. Photograph by Lindsay Ballant.](https://pentagram-production.imgix.net/c234fa5c-49ad-4e3d-8afb-d0f44051d5bf/eo_thebaffler_08.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Opening spread of an essay by Suzy Hansen in the Salvos section. Photograph by Lindsay Ballant.
1 Table of contents. Various typefaces are used to differentiate sections and subject matter. 2 Opening spread of an essay by Suzy Hansen in the Salvos section. Photograph by Lindsay Ballant. 3 Opening spread of an essay by Robert Westbrook. Typography by Jessica Hische.
![Opening spread of an essay by Robert Westbrook. Typography by Jessica Hische.](https://pentagram-production.imgix.net/c234fa5c-49ad-4e3d-8afb-d0f44051d5bf/eo_thebaffler_09.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Opening spread of an essay by Robert Westbrook. Typography by Jessica Hische.
![Opening spread of an opinion piece.](https://pentagram-production.imgix.net/c234fa5c-49ad-4e3d-8afb-d0f44051d5bf/eo_thebaffler_14.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Opening spread of an opinion piece.
![Short stories appear on sky blue pages.](https://pentagram-production.imgix.net/c234fa5c-49ad-4e3d-8afb-d0f44051d5bf/eo_thebaffler_13.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Short stories appear on sky blue pages.
![The magazine’s grid has been redesigned for greater flexibility.](https://pentagram-production.imgix.net/c234fa5c-49ad-4e3d-8afb-d0f44051d5bf/eo_thebaffler_10.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
The magazine’s grid has been redesigned for greater flexibility.
4 Opening spread of an opinion piece. 5 Short stories appear on sky blue pages. 6 The magazine’s grid has been redesigned for greater flexibility.
![Poetry appears on yellow pages.](https://pentagram-production.imgix.net/c234fa5c-49ad-4e3d-8afb-d0f44051d5bf/eo_thebaffler_16.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Poetry appears on yellow pages.
![Type size can be blown up to grab a reader’s attention.](https://pentagram-production.imgix.net/c234fa5c-49ad-4e3d-8afb-d0f44051d5bf/eo_thebaffler_15.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Type size can be blown up to grab a reader’s attention.
![Opening spread of an article by David Gambacorta. Photo-illustration by Lindsay Ballant.](https://pentagram-production.imgix.net/c234fa5c-49ad-4e3d-8afb-d0f44051d5bf/eo_thebaffler_17.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Opening spread of an article by David Gambacorta. Photo-illustration by Lindsay Ballant.
![Website.](https://pentagram-production.imgix.net/wp/592cbe49b78a8/eo-thebaffler-30.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Website.
![The new website design echoes the experience of the print journal.](https://pentagram-production.imgix.net/wp/592cbe4620efc/eo-thebaffler-26.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
The new website design echoes the experience of the print journal.
1 The new website design echoes the experience of the print journal.