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Pentagram

‘The Baffler’

Brand Identity, Editorial Design

Identity and editorial design for the iconoclastic literary journal that “blunts the cutting edge.”

The new logo. Zoom Enlarge 1

The new logo.

The new logo can be used in different configurations. Zoom Enlarge 2

The new logo can be used in different configurations.

1 The new logo. 2 The new logo can be used in different configurations.

Table of contents. Various typefaces are used to differentiate sections and subject matter. Zoom Enlarge 1

Table of contents. Various typefaces are used to differentiate sections and subject matter.

Opening spread of an essay by Suzy Hansen in the Salvos section. Photograph by Lindsay Ballant. Zoom Enlarge 2

Opening spread of an essay by Suzy Hansen in the Salvos section. Photograph by Lindsay Ballant.

1 Table of contents. Various typefaces are used to differentiate sections and subject matter. 2 Opening spread of an essay by Suzy Hansen in the Salvos section. Photograph by Lindsay Ballant. 3 Opening spread of an essay by Robert Westbrook. Typography by Jessica Hische.

Opening spread of an essay by Robert Westbrook. Typography by Jessica Hische. Zoom Enlarge 3

Opening spread of an essay by Robert Westbrook. Typography by Jessica Hische.

Opening spread of an opinion piece. Zoom Enlarge 4

Opening spread of an opinion piece.

Short stories appear on sky blue pages. Zoom Enlarge 5

Short stories appear on sky blue pages.

The magazine’s grid has been redesigned for greater flexibility. Zoom Enlarge 6

The magazine’s grid has been redesigned for greater flexibility.

4 Opening spread of an opinion piece. 5 Short stories appear on sky blue pages. 6 The magazine’s grid has been redesigned for greater flexibility.

The new website design echoes the experience of the print journal. Zoom Enlarge 1

The new website design echoes the experience of the print journal.

1 The new website design echoes the experience of the print journal.