Pentagram was founded on June 12, 1972, and turns 40 this year. To celebrate the occasion we've created a short film that tells the story of a boy born on the day Pentagram opened and how his life has been tracked (and kerned) by four decades of Pentagram design.
Written by Naresh Ramchandani and Tom Edmonds
Directed by Christian Carlsson
Additional animation by Simone Nunziato
Voiceover by Daniel Lapaine
Sound design by Iain Grant and Wam London
Music by Graeme Miller
Titles by John Rushworth
Design by Pentagram
Sector
- Arts & Culture
Discipline
- Motion Graphics & Film
Office
- London
Partners
- Naresh Ramchandani
- John Rushworth
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Retrospective: London Design Festival
London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
Retrospective: London Design Festival
London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.