Once complete, the Great Green Wall will be the largest living structure on the planet, at three times the size of the Great Barrier Reef.
Best visualised as a ‘wall of trees’ spanning from Senegal to Djibouti, The Great Green Wall is a burgeoning green corridor bringing life back to degraded landscapes, growing climate resilience and creating food security and jobs for the millions who live along its path.
Working with changemakers Civic and the African Union, Pentagram created a new identity system which aims to be easy to recognise and as simple as possible to reproduce with very limited resources.
Alongside bold uppercase typography, the line is used as a graphic element in all communications, creating a visual and verbal language.
The design team created a brand toolbox which embraces hackability and encourages DIY reproductions using lo-fi materials such as ink or tape.