Pentagram

Pentagram

‘The Hockaday School Centennial Book’

An anthology that celebrates the 100th anniversary of the Dallas preparatory school.

The iconic green and white plaid of the Hockaday School uniforms was introduced in 1973.
Hockaday students enjoy a "Hay Ride" on the way to the Athletic Association Picnic in 1925.
Young Hockaday students personify the American flag during a Patriotic Pageant in 1917.
Seniors sporting the Hockaday uniform in 1958 (left) and current style with some personal touches (right).
A letter from Ela Hockaday handing over ownership of the school she established to alumnae in 1942.

The book team paired the ample archival imagery and written material with contemporary photography and commissioned new essays to tell the history of Hockaday but also to look into the future of the school. 

Two Junior College students on the steps of the Greenville Avenue campus in 1939.
Hockaday students riding horseback on the Greenville Avenue campus during the 1920s.
The Head of Physical Education gives corrective exercises to a Hockaday student in the early 50s.
Field hockey at Hockaday in the 1930s.
Saddle oxfords, white socks, and green jumpers—the uniform of Lower School
Updates, variations and personal spins on the classic Hockaday uniform.
Formal studio portraits of Hockaday students in their graduation hats, circa 30s and 40s.
The graduation ceremony of June 4, 1962, was the first to be held at the new campus on Welch Road.
Painting and sculpture class at Hockaday, circa 1935.
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When a scruffy after-hours comedy show debuted in NBC’s Studio 8H on October 11, 1975, no one could have known that the entertainment world was about to be changed forever. Over the next half century, Saturday Night Live would launch the careers of countless global stars, create indelible catch phrases, and consolidate the reputations of musical acts from Talking Heads to Kendrick Lamar. Since 1994, Pentagram partner Emily Oberman has been the steward of SNL’s graphic image, from the show’s iconic opening titles, to books celebrating its legacy. With each project, she meets the challenge of acknowledging the franchise’s extraordinary legacy while keeping its profile fresh, surprising, and funny.
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Retrospective: Saturday Night Live

When a scruffy after-hours comedy show debuted in NBC’s Studio 8H on October 11, 1975, no one could have known that the entertainment world was about to be changed forever. Over the next half century, Saturday Night Live would launch the careers of countless global stars, create indelible catch phrases, and consolidate the reputations of musical acts from Talking Heads to Kendrick Lamar. Since 1994, Pentagram partner Emily Oberman has been the steward of SNL’s graphic image, from the show’s iconic opening titles, to books celebrating its legacy. With each project, she meets the challenge of acknowledging the franchise’s extraordinary legacy while keeping its profile fresh, surprising, and funny.