Built around a dynamic logomark and color palette, the identity conveys Mellon’s commitment to social justice in all of its grantmaking in the arts and humanities.
Mellon needed a distinctive visual language that would stand out from the traditionally staid look of philanthropic institutions and resonate with the communities it serves.
The flexible letter ‘M’ has the gestural quality of the human hand and can adapt and transform to represent different aspects of the Foundation.
The sonic identity is inspired by the pioneering Black American composer Florence Price and her Symphony No. 1 in E Minor.
The logomark can be integrated with content in surprising ways, foregrounding Mellon’s grantees and their work while reinforcing the identity as a whole.