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Pentagram

The New School

Brand Identity, Environmental Graphics

Identity, custom typography, and environmental graphics for the progressive university in New York City.

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The New School logo can appear in a variety of configurations.

Neue Display Black (normal), Neue Display Wide (wide), Neue Display Ultra (widest). Zoom Enlarge

Neue Display Black (normal), Neue Display Wide (wide), Neue Display Ultra (widest).

In the new system, each school has its own logo, set in Neue, with The New School identity acting as Zoom Enlarge

In the new system, each school has its own logo, set in Neue, with The New School identity acting as

App icons. Zoom Enlarge

App icons.

Design for environmental graphics at The New School. Zoom Enlarge

Design for environmental graphics at The New School.

Parsons students have used the identity to create an installation at the Sheila C. Johnson Center. Zoom Enlarge

Parsons students have used the identity to create an installation at the Sheila C. Johnson Center.

Rendering of a design by Parsons students for the school's water towers. Zoom Enlarge

Rendering of a design by Parsons students for the school's water towers.

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