Ungifted Secret Santa

Digital Design, Campaigns

Using thoughtful copywriting, animation and web development to relaunch a waste-free alternative to the traditional workplace Secret Santa.

The Pentagram-based environmental public service Do The Green Thing has released the campaign for Ungifted Secret Santa, an initiative set up to encourage more fun and less waste at Christmas by helping organisations embrace an environmentally friendly alternative to the office’s annual Secret Santa.

Statistics show that an estimated over 60 million unwanted gifts and 108 million rolls of wrapping paper will typically end up in landfill throughout the Christmas period. Ungifted replaces the usual panic-bought generic gifts that nobody wants with inspiring suggestions for unforgettable surprises.

Ungifted Secret Santa is simple and fun to use. Team members sign up and receive suggestions for thoughtful surprises to gift each other – these include promising to do the tea round for a week, sending your workmate funny memes for a month, or supplying unprompted applause in the next team meeting.

Building on last year’s pilot scheme, which saw nearly 100 organisations including Sky, and D&AD take part, this year’s official launch sees the free-to-use platform take care of the entire Secret Santa gifting experience.

Created in the style of a traditional e-commerce site, the colourful new visual branding has been applied across the website, on GIFs and posters, and a fun social media advertisement. All assets emphasise the campaign’s key message, which is to give colleagues all the joy with none of the junk. Pentagram worked closely with its partner agencies to reach the maximum number of consumers through digital, social media and print.

Naresh Ramchandani
Project team
Ailbhe Larkin
Ashley Johnson
Zuleika Sedgley
Chloe Ting
Katee Hui
Kindred Agency
Phantom Agency
Good Praxis
Wunderman Thompson
Eatbigfish Agency
Michael Wright
Steven Qua
Iain Grant Sound Design
Jean-Gabriel Becker
View all images