Pentagram

Pentagram

‘3 Days in China’

Documentary film by Andrés Fraga visiting factories that make the Ambessa Play DIY Flashlight.

Three Days in China is a documentary by filmmaker Andrés Fraga. It follows a group of industrial designers visiting factories in Shenzhen where the Ambessa Play DIY Flashlight, a STEM learning kit, is manufactured.

Andrés Fraga

Filmed over three days in October 2023, the film follows Ambessa Play’s founder, Sara Berkai, along with Pentagram’s design team, as they review and sign off the final parts of the flashlight design before going to mass production.

Three Days in China is not just about the making of the Ambessa Play DIY Flashlight, it is a road movie about a visit to eight factories over three days and the conversations about the product and about design in general that take place.

Assembly factory building the final product and installing it into the packaging
Electronics factory making the printed circuit boards for the LED lamp and motor
Paper pulp factory making the packaging tray
Printing and packaging factory making packaging and the instruction poster
Injection mould toolmaker building the metal moulds for making plastic parts
Injection moulding factory, making all the plastic parts
Metal parts factory making the spring clips for the cable connectors
Motor factory making the stepper motor that is used as a dynamo

Retrospective: Saturday Night Live

When a scruffy after-hours comedy show debuted in NBC’s Studio 8H on October 11, 1975, no one could have known that the entertainment world was about to be changed forever. Over the next half century, Saturday Night Live would launch the careers of countless global stars, create indelible catch phrases, and consolidate the reputations of musical acts from Talking Heads to Kendrick Lamar. Since 1994, Pentagram partner Emily Oberman has been the steward of SNL’s graphic image, from the show’s iconic opening titles, to books celebrating its legacy. With each project, she meets the challenge of acknowledging the franchise’s extraordinary legacy while keeping its profile fresh, surprising, and funny.
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Retrospective: Saturday Night Live

When a scruffy after-hours comedy show debuted in NBC’s Studio 8H on October 11, 1975, no one could have known that the entertainment world was about to be changed forever. Over the next half century, Saturday Night Live would launch the careers of countless global stars, create indelible catch phrases, and consolidate the reputations of musical acts from Talking Heads to Kendrick Lamar. Since 1994, Pentagram partner Emily Oberman has been the steward of SNL’s graphic image, from the show’s iconic opening titles, to books celebrating its legacy. With each project, she meets the challenge of acknowledging the franchise’s extraordinary legacy while keeping its profile fresh, surprising, and funny.