Pentagram has designed the identity, environmental graphics and marketing materials for 7 World Trade Center, the first new tower to be constructed at ground zero in Lower Manhattan. The 52-story, parallelogram-shaped building was developed by Silverstein Properties and designed by David Childs of Skidmore, Owings & Merrill.
Client
Silverstein PropertiesSector
- Arts & Culture
Discipline
- Brand Identity
- Signage & Environmental Graphics
- Campaigns
Office
- New York
Partner
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Retrospective: Shakespeare in the Park
In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
Retrospective: Shakespeare in the Park
In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
