Pentagram

Pentagram

‘Archives of American Art Journal’

Editorial design for the biannual publication by the Archives of American Art.

End pages use a pattern created from the tree motif that was a symbol of the first Armory Show.
Opening spread of an article on the 50th anniversary of the Armory Show.
The Journal's clean, modern layout balances the historical character of the featured documents.
Colorful graphic bars set off typography of headlines and call-outs.

The Journal redesign builds on the existing format with a modern type treatment and clean, spare page layouts.

Photograph of the beefsteak dinner at the first Armory Show.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.