Atlantic Theater 2022-2023 Season

Brand Identity

The visual identity of the influential performing arts group is updated for the new season.

Every year the branding for the Atlantic Theater Company is refreshed for the new season of programming, building on the visual identity originally created by Pentagram. The graphics combine photography, illustration and type in combination with the distinctive “A” shape of the Atlantic logo to create an iconic image for each production.

The 2022-2023 lineup of world premieres collectively explores the way that shared histories can make ordinary life extraordinary. The season design features a striking sepia monochrome treatment with blurred edges for the images. The spreads of the promotional mailer give each production its own mini-poster, with strong typography set in the brand font Tungsten. The centerfold doubles as a poster for the whole season.

Previously: Atlantic Theater 2021-22 Season, Atlantic Theater 2019-20 Season, Atlantic Theater 2018-19 SeasonAtlantic Theater 2017-18 Season, Atlantic Theater Company.

New York
Paula Scher
Project team
Kirstin Huber
Yansong Yang
Olivia Ray
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