![The new identity applied to stationery.](https://pentagram-production.imgix.net/wp/592cb253a0348/ps-bausch-lomb-03.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The new identity applied to stationery.
![The plus sign appears inside a B + L press kit.](https://pentagram-production.imgix.net/eb29d17d-e771-4d08-8221-9f396d88f3bb/ps_bauschandlaumb_02.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The plus sign appears inside a B + L press kit.
![The two renu® sub-brands, fresh™ and sensitive™](https://pentagram-production.imgix.net/wp/592cb255a25ae/ps-bausch-lomb-05.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The two renu® sub-brands, fresh™ and sensitive™
![The solution is now dispensed from translucent bottles developed by Bausch + Lomb.](https://pentagram-production.imgix.net/d2223425-6d25-4d9d-a711-4611b56cd8a7/ps_bauschandlaumb_05.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The solution is now dispensed from translucent bottles developed by Bausch + Lomb.
![The new renu® identity is designed to stand out from its competition.](https://pentagram-production.imgix.net/898ed1fc-9b50-489a-900e-5c21a79b506f/ps_bauschandlaumb_06.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The new renu® identity is designed to stand out from its competition.