Pentagram

Pentagram

‘Brasil! Brasil! The Birth of Modernism’

Graphics and film for the Royal Academy’s major exhibition on the birth of Brazilian Modernism.

Artists were adapting and defining contemporary trends, embracing international influences to create a new type of modern art informed by the vibrant cultures, identities and landscapes of Brazil.

The team’s graphic approach uses super graphics to emphasise this bold and pioneering period in Brazilian art. The logo is expressive, forming the shape of the Brazilian flag through its typographic arrangement.

Pentagram’s intro film takes over the central lobby of Burlington House and is a tapestry of images and sounds with colour treatments that celebrate the vibrant and intense cultural mix of Brazil.

The soundtrack extracted elements from nature, urban landscape, voices from street markets, TV news and musical notes from local composers of many styles.

Altogether, the work is a celebration of Brazilian culture and the context that inspired the flourishing of such a progressive and exuberant art movement.