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Pentagram

Broadway Housing Communities

Brand Identity, Environmental Graphics

Identity for Broadway Housing Communities, and identity and environmental graphics for its first ground-up initiative, the Sugar Hill Project in Harlem.

The BHC identity features letterforms that appear to be painted. Zoom Enlarge

The BHC identity features letterforms that appear to be painted.

Sketches of the building are used as an element of the identity. Zoom Enlarge

Sketches of the building are used as an element of the identity.

The Sugar Hill Children’s Museum of Art & Storytelling identity echoes the distinctive architecture. Zoom Enlarge

The Sugar Hill Children’s Museum of Art & Storytelling identity echoes the distinctive architecture.

Wayfinding appears on the floor, where kids are most likely to see it. Zoom Enlarge

Wayfinding appears on the floor, where kids are most likely to see it.

The wayfinding uses the system of icons. Zoom Enlarge

The wayfinding uses the system of icons.

Placing the wayfinding on the floor frees up wall space for artwork. Zoom Enlarge

Placing the wayfinding on the floor frees up wall space for artwork.

The floor graphics help create a playful atmosphere in the space. Zoom Enlarge

The floor graphics help create a playful atmosphere in the space.

Directional icons playfully point the way and interact with fixtures in the stairwell. Zoom Enlarge

Directional icons playfully point the way and interact with fixtures in the stairwell.

Directional icons in the stairwell. Zoom Enlarge

Directional icons in the stairwell.

A special plaque quotes a poem by Langston Hughes and marks the building’s location. Zoom Enlarge

A special plaque quotes a poem by Langston Hughes and marks the building’s location.

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