![The BHC identity features letterforms that appear to be painted.](https://pentagram-production.imgix.net/1a7241ae-ad43-4b63-b032-5f903f97a5c9/eo_broadwayhousingcommunities_02.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The BHC identity features letterforms that appear to be painted.
![Sketches of the building are used as an element of the identity.](https://pentagram-production.imgix.net/1a7241ae-ad43-4b63-b032-5f903f97a5c9/eo_broadwayhousingcommunities_03.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Sketches of the building are used as an element of the identity.
![The Sugar Hill Children’s Museum of Art & Storytelling identity echoes the distinctive architecture.](https://pentagram-production.imgix.net/1a7241ae-ad43-4b63-b032-5f903f97a5c9/eo_broadwayhousingcommunities_04.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The Sugar Hill Children’s Museum of Art & Storytelling identity echoes the distinctive architecture.
![Wayfinding appears on the floor, where kids are most likely to see it.](https://pentagram-production.imgix.net/1a7241ae-ad43-4b63-b032-5f903f97a5c9/eo_broadwayhousingcommunities_09.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Wayfinding appears on the floor, where kids are most likely to see it.
![The wayfinding uses the system of icons.](https://pentagram-production.imgix.net/1a7241ae-ad43-4b63-b032-5f903f97a5c9/eo_broadwayhousingcommunities_10.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The wayfinding uses the system of icons.
![Placing the wayfinding on the floor frees up wall space for artwork.](https://pentagram-production.imgix.net/1a7241ae-ad43-4b63-b032-5f903f97a5c9/eo_broadwayhousingcommunities_13.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Placing the wayfinding on the floor frees up wall space for artwork.
![The floor graphics help create a playful atmosphere in the space.](https://pentagram-production.imgix.net/1a7241ae-ad43-4b63-b032-5f903f97a5c9/eo_broadwayhousingcommunities_15.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The floor graphics help create a playful atmosphere in the space.
![Directional icons playfully point the way and interact with fixtures in the stairwell.](https://pentagram-production.imgix.net/1a7241ae-ad43-4b63-b032-5f903f97a5c9/eo_broadwayhousingcommunities_19.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Directional icons playfully point the way and interact with fixtures in the stairwell.
![Directional icons in the stairwell.](https://pentagram-production.imgix.net/1a7241ae-ad43-4b63-b032-5f903f97a5c9/eo_broadwayhousingcommunities_20.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Directional icons in the stairwell.
![A special plaque quotes a poem by Langston Hughes and marks the building’s location.](https://pentagram-production.imgix.net/1a7241ae-ad43-4b63-b032-5f903f97a5c9/eo_broadwayhousingcommunities_12.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
A special plaque quotes a poem by Langston Hughes and marks the building’s location.