Cathedral Church of St. John the Divine

Brand Identity, Signage & Environmental Graphics

Signs for the New York church's grounds to remind visitors to curb and leash their dogs.

When all New York's creatures great and small make their pilgrimage to the Cathedral Church of Saint John the Divine, they'll encounter a new set of commandments. Pentagram has created a series of signs for the Cathedral that gently remind visitors to curb and leash thy dogs. The signs use the identity we designed for the institution, which employs the custom font Divine, a redrawn version of Frederic Goudy's 1928 Blackletter. The signs will be a permanent addition to the Cathedral grounds, a popular spot for walking dogs in the neighborhood.

New York
Michael Bierut
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