The new visual identity brings language AI out of the realm of bleeding edge, experimental tech, and into today’s business needs.
Using the fusion of natural and artificial as our basis, we took our inspiration from biology, anchoring our identity in the visual language of cells.
This natural form is then augmented by the mathematical concept of voronoi diagrams, partitioning an infinite number of cells into an infinite number of plains.
A suite of tools were created to enable Cohere’s teams to seamlessly craft compelling ways to communicate the brand.
Pentagram brought the identity to life across the digital design of the platform’s website, user dashboard and playground.