![The new logotype emphasizes 'Dallas Arboretum' in the wordmark.](https://pentagram-production.imgix.net/wp/592c9bef016c0/djs-dallasarboretum-02.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The new logotype emphasizes 'Dallas Arboretum' in the wordmark.
![The icon appears in four different colors according to season.](https://pentagram-production.imgix.net/wp/592c9beff37be/djs-dallasarboretum-031.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The icon appears in four different colors according to season.
![Membership cards.](https://pentagram-production.imgix.net/wp/592c9bf0a8ad4/djs-dallasarboretum-04.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Membership cards.
![Design for a programming brochure. The featured flower will also change with each season.](https://pentagram-production.imgix.net/wp/592c9bf235d65/djs-dallasarboretum-05.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Design for a programming brochure. The featured flower will also change with each season.
![T-shirt design.](https://pentagram-production.imgix.net/wp/592c9bf472308/djs-dallasarboretum-10.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
T-shirt design.
![Shopping bag.](https://pentagram-production.imgix.net/wp/592c9bfd692ff/djs-dallasarboretum-08.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Shopping bag.
![Design for promotional advertising.](https://pentagram-production.imgix.net/wp/592c9bfac0623/djs-dallasarboretum-06.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Design for promotional advertising.
![Banner design.](https://pentagram-production.imgix.net/wp/592c9bfc1d9a8/djs-dallasarboretum-07.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Banner design.
![The website appears in different colors and with a different featured flower according to season.](https://pentagram-production.imgix.net/wp/592c9bf599875/djs-dallasarboretum-12.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The website appears in different colors and with a different featured flower according to season.