Endemol Shine Group's television output ranges from MasterChef and Big Brother to Black Mirror and Peaky Blinders, and its digital products range from Coke TV to the eSports format Legends of Gaming.
Pentagram were tasked with creating an overarching brand identity that could connect all these activities in a simple and clear way, allowing the Group's content to take centre stage.
The logotype is built on the purity of the Swiss graphic approach and in set in a bespoke full character set designed by Pentagram.
The character set and typographic direction has been extended across all of Endemol Shine Group’s territory brands, remaining considered and consistent in all applications.
The epitome of this simple approach is an uncomplicated logotype which has been specifically drawn to allow the content to remain the hero.