Pentagram

Pentagram

‘Es Devlin: Other Worlds’ exhibition at the Design Museum London

Exhibition graphics, film and marketing campaign for the celebrated artist and designer’s major exhibition.

The design concept for the marketing and communications is based on the idea of entering Devlin’s other worlds, with ‘thresholds’ representing a point of entry into her imagination.

The colours chosen for the marketing, film and graphic design by the Pentagram team are among Es’ favourites, and feature frequently throughout her work.

The particular red used throughout the identity was taken from the cover of Devlin’s monograph ‘An Atlas of Es Devlin’, creating a visual connection between the exhibition and her wider practice.

Es Devlin describes herself as an ‘everythingist’, a term borrowed from artist Natalia Goncharova that neatly captures a spectacular practice spanning stage design, architecture, sculpture, theatre and installation art.

Early concepts for the graphic design explored the otherworldly, eventually reaching a more pared-back approach, using a neutral typeface that could carry Devlin’s highly imaginative work.

The animations and film emphasise the feeling of entering into Es’ imagination, inviting audiences to join her on a journey through the worlds she creates inside her head.

Conceived and designed in close collaboration with the artist, the exhibition explores the way Devlin imagines things, her processes and the recurring ideas that have shaped her 30-year creative practice.