![The identity is embossed on stationery and edges of business cards are printed orange.](https://pentagram-production.imgix.net/wp/592c9952cb0a4/nj-gee-101.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The identity is embossed on stationery and edges of business cards are printed orange.
![The identity positions GEE as a unique and innovative energy company.](https://pentagram-production.imgix.net/wp/592c99548a26c/nj-gee-102.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The identity positions GEE as a unique and innovative energy company.
![The new identity applied to stationery.](https://pentagram-production.imgix.net/wp/592c99562b745/nj-gee-104.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The new identity applied to stationery.
![The word](https://pentagram-production.imgix.net/wp/592c99575f2fc/nj-gee-105.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The word "thrive" appears on print collateral.
![Icons for electricity, natural gas, usage and efficiency use the dots of the logo.](https://pentagram-production.imgix.net/wp/592c99592cfb9/nj-gee-106.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Icons for electricity, natural gas, usage and efficiency use the dots of the logo.
![Tote design.](https://pentagram-production.imgix.net/wp/592c995c09bc2/nj-gee-108.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Tote design.
![Tote design.](https://pentagram-production.imgix.net/wp/592c995a85fd4/nj-gee-107.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Tote design.
![The logo used as an insignia on employee uniforms.](https://pentagram-production.imgix.net/wp/592c995d9124d/nj-gee-109.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The logo used as an insignia on employee uniforms.
![The logotype is set in ITC Lubalin Graph.](https://pentagram-production.imgix.net/wp/592c995f8a7ad/nj-gee-110.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The logotype is set in ITC Lubalin Graph.
![Umbrella design.](https://pentagram-production.imgix.net/wp/592c996125f10/nj-gee-111.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Umbrella design.
![Illustrations of different energy sources created for the infographics section of the website.](https://pentagram-production.imgix.net/wp/592c996256957/nj-gee-112.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Illustrations of different energy sources created for the infographics section of the website.
![Homepage of the redesigned website.](https://pentagram-production.imgix.net/wp/592c996931044/nj-gee-116.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Homepage of the redesigned website.
![The Solution Builder helps consumers build their own customized energy plans.](https://pentagram-production.imgix.net/wp/592c996a99918/nj-gee-117.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The Solution Builder helps consumers build their own customized energy plans.
![Infographics are used to show where GEE gets its energy from.](https://pentagram-production.imgix.net/wp/592c996bd93d0/nj-gee-118.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Infographics are used to show where GEE gets its energy from.
![The Journeys section interviews a small business owner about how GEE has helped them save energy.](https://pentagram-production.imgix.net/wp/592c996d3a038/nj-gee-119.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The Journeys section interviews a small business owner about how GEE has helped them save energy.