Pentagram

Great Eastern Energy

Brand Identity, Digital Design

Identity and website design for one of the largest alternative suppliers of natural gas and electricity in New York, New Jersey, and Massachusetts.

The identity is embossed on stationery and edges of business cards are printed orange. Zoom Enlarge

The identity is embossed on stationery and edges of business cards are printed orange.

The identity positions GEE as a unique and innovative energy company. Zoom Enlarge

The identity positions GEE as a unique and innovative energy company.

The new identity applied to stationery. Zoom Enlarge

The new identity applied to stationery.

The word Zoom Enlarge

The word "thrive" appears on print collateral.

Icons for electricity, natural gas, usage and efficiency use the dots of the logo. Zoom Enlarge

Icons for electricity, natural gas, usage and efficiency use the dots of the logo.

Tote design. Zoom Enlarge

Tote design.

Tote design. Zoom Enlarge

Tote design.

The logo used as an insignia on employee uniforms. Zoom Enlarge

The logo used as an insignia on employee uniforms.

The logotype is set in ITC Lubalin Graph. Zoom Enlarge

The logotype is set in ITC Lubalin Graph.

Umbrella design. Zoom Enlarge

Umbrella design.

Illustrations of different energy sources created for the infographics section of the website. Zoom Enlarge

Illustrations of different energy sources created for the infographics section of the website.

Homepage of the redesigned website. Zoom Enlarge

Homepage of the redesigned website.

The Solution Builder helps consumers build their own customized energy plans. Zoom Enlarge

The Solution Builder helps consumers build their own customized energy plans.

Infographics are used to show where GEE gets its energy from. Zoom Enlarge

Infographics are used to show where GEE gets its energy from.

The Journeys section interviews a small business owner about how GEE has helped them save energy. Zoom Enlarge

The Journeys section interviews a small business owner about how GEE has helped them save energy.