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How to Watch a Movie for Do The Green Thing

Film & Motion Graphics, Campaigns

Strategy, identity, content and website design for Do The Green Thing, an environmental public service that uses editorial arguments and creative provocations to tackle climate change.

The new Do The Green Thing website is inspired by long-form content publishers like Medium Zoom Enlarge

The new Do The Green Thing website is inspired by long-form content publishers like Medium

Mischievous green touches run alongside the articles Zoom Enlarge

Mischievous green touches run alongside the articles

Do The Green have also created GIFs showing green actions animated onto 2016's best films Zoom Enlarge

Do The Green have also created GIFs showing green actions animated onto 2016's best films

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An ident that reminds people to turn off their phones and look out for green actions in films

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How to Watch a Movie for Do The Green Thing
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