Huilanwan Sunrise Village

Brand Identity

Identity for a luxury residential complex outside Hualien, Taiwan, that reimagines communal living and our relationship with nature.

The graphic identity is constructed of two flexible, intersecting lines—one green and angled, the other one blue, curving and made of dots—that reference the unique geographical location, which links the mountain to the sea.

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Rendering of Huilanwan Sunrise Village. Image courtesy of BIG.

Rendering of Huilanwan Sunrise Village. Image courtesy of BIG.

Rendering of Huilanwan Sunrise Village. Image courtesy of BIG.

Rendering of Huilanwan Sunrise Village. Image courtesy of BIG.

Rendering of Huilanwan Sunrise Village. Image courtesy of BIG.

Rendering of Huilanwan Sunrise Village. Image courtesy of BIG.

Imagined as an in-depth guide to the concept of Huilanwan Sunrise Village, two books were developed with narratives and photo-essays that encompass the natural assets of the region as well as the goals, philosophy and design of the residential complex.

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The main marketing brochure is inspired by a nature guidebook.

The main marketing brochure is inspired by a nature guidebook.

Custom graphic icons represent amenities and services.

Custom graphic icons represent amenities and services.

Map of the resort.

Map of the resort.

Marketing brochure about the Hualien region.

Marketing brochure about the Hualien region.

The newspaper-sized piece is printed on newsprint.

The newspaper-sized piece is printed on newsprint.

A guide to local wildlife.

A guide to local wildlife.

Calendar of events and activities.

Calendar of events and activities.

Seasonal calendar of flowers.

Seasonal calendar of flowers.

An interactive, easy-to-use app was also developed as a digital book and marketing tool for the sales team.

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The resort is showcased in a custom app.

The resort is showcased in a custom app.

Illustrated map of the Hualien region.

Illustrated map of the Hualien region.

Cross-section of the building showing available units.

Cross-section of the building showing available units.

Infographics explain the complex process behind the resort's environmental sustainability.

Infographics explain the complex process behind the resort's environmental sustainability.

FR-EE

Brand Identity, Digital Design

Identity and website for Fernando Romero Enterprise, the award-winning architecture firm based in Mexico City and New York.

Huilanwan Sunrise Village