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IBM Data Visualization Guidelines

Brand Identity, Data Visualization

Guidelines enable 1,500 IBM designers to create meaningful, consistent, and effective data visualizations across more than 1,000 software products.

This data visualization concept, inspired by IBM posters, provides a model for a dynamic transition. Play

This data visualization concept, inspired by IBM posters, provides a model for a dynamic transition.

Movement of IBM products and machines inspired guidelines for animating charts and data graphics. Play

Movement of IBM products and machines inspired guidelines for animating charts and data graphics.

IBM designers around the world use the new guidelines to create consistently branded visualizations. Play

IBM designers around the world use the new guidelines to create consistently branded visualizations.