![Classic IBM brand graphics informed a new palette for data visualizations for the computing giant.](https://pentagram-production.imgix.net/0a275265-e3db-4ae1-8e1e-f2405e211695/gl_ibm_02.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=629)
Classic IBM brand graphics informed a new palette for data visualizations for the computing giant.
![Clear guidelines for design and application ensure consistency across projects around the world.](https://pentagram-production.imgix.net/0a275265-e3db-4ae1-8e1e-f2405e211695/gl_ibm_03.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=360)
Clear guidelines for design and application ensure consistency across projects around the world.
![During the research phase, the designers explored the potential of various visual elements.](https://pentagram-production.imgix.net/0a275265-e3db-4ae1-8e1e-f2405e211695/gl_ibm_04.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=360)
During the research phase, the designers explored the potential of various visual elements.