IBM Data Visualization Guidelines

Classic IBM brand graphics informed a new palette for data visualizations for the computing giant.

The data visualization project was a component of IBM’s multi-year strategy to embed design thinking and capabilities across the global organization.

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This data visualization concept, inspired by IBM posters, provides a model for a dynamic transition.

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Clear guidelines for design and application ensure consistency across projects around the world.

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During the research phase, the designers explored the potential of various visual elements.

Drawing on the company’s illustrious design heritage and product history, the project team explored the colors, shapes, frameworks, and combinations that would best communicate IBM branding.

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Movement of IBM products and machines inspired guidelines for animating charts and data graphics.

IBM designers around the world use the new guidelines to create consistently branded visualizations.

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IBM Data Visualization Guidelines

Brand Identity, Data Driven Design

Guidelines enable 1,500 IBM designers to create meaningful, consistent, and effective data visualizations across more than 1,000 software products.

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Brand Identity, Signage & Environmental Graphics, Digital Design

Identity, wayfinding, and digital design for the annual summit to build networks among minority entrepreneurs and innovators in technology.

IBM Data Visualization Guidelines