Designed to create a fairer, more sustainable ecosystem for hotels, customers and guests, Impala wanted to engage with its audience (which includes start-ups and tour operators) on a much more emotional and personal level.
It was vital that the new identity should be bold and ownable, had a direct connection to travel, and have the ability to translate seamlessly into their product.
Pentagram’s new identity for Impala is inspired by the everyday graphic language of travel, including airport arrival boards, railway tickets, luggage labels and signage.
The travel vernacular-inspired graphic language appears across all the various applications, both on and off-line
Evoking all the anticipation and excitement of travelling, Pentagram has designed a striking identity for Impala, which, combined with the seamless online environment created for its customers, will ensure that it stands out in the competitive world of B2B travel.