![The custom typography utilizes an expanded seven by seven grid.](https://pentagram-production.imgix.net/wp/592c55d416ff5/mb-knottyobjects-05.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
The custom typography utilizes an expanded seven by seven grid.
Letters are connected with crossbars and curves.
1 The custom typography utilizes an expanded seven by seven grid. 2 Letters are connected with crossbars and curves.
![Title wall at the MIT Media Lab.](https://pentagram-production.imgix.net/wp/592c55d28e5f3/mb-knottyobjects-03.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
Title wall at the MIT Media Lab.
![Wayfinding at the Lab.](https://pentagram-production.imgix.net/wp/592c55de1ddfa/mb-knottyobjects-19.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
Wayfinding at the Lab.
1 Title wall at the MIT Media Lab. 2 Wayfinding at the Lab. 3 The identity on digital displays at the Media Lab.
![The identity on digital displays at the Media Lab.](https://pentagram-production.imgix.net/wp/592c55dcb3170/mb-knottyobjects-17.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
The identity on digital displays at the Media Lab.
![Neri Oxman, co-organizer of the Summit, introduces the panel discussion on the brick.](https://pentagram-production.imgix.net/wp/592c55d944b9e/mb-knottyobjects-13.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
Neri Oxman, co-organizer of the Summit, introduces the panel discussion on the brick.
![Rob Walker moderates a discussion about the phone.](https://pentagram-production.imgix.net/wp/592c55da989c1/mb-knottyobjects-15.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
Rob Walker moderates a discussion about the phone.
![Event graphics on digital displays at the ICA.](https://pentagram-production.imgix.net/wp/592c55dbad7c6/mb-knottyobjects-16.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
Event graphics on digital displays at the ICA.
4 Neri Oxman, co-organizer of the Summit, introduces the panel discussion on the brick. 5 Rob Walker moderates a discussion about the phone. 6 Event graphics on digital displays at the ICA.
![Knotty Thing t-shirt.](https://pentagram-production.imgix.net/wp/592c55e0ed288/mb-knottyobjects-21.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Knotty Thing t-shirt.