Pentagram

Knotty Objects

Brand Identity, Film & Motion Graphics, Signage & Environmental Graphics

Identity, wayfinding, and motion graphics for the first MIT Media Lab Summit devoted to design.

The custom typography utilizes an expanded seven by seven grid. Zoom Enlarge 1

The custom typography utilizes an expanded seven by seven grid.

Zoom Enlarge 2

Letters are connected with crossbars and curves.

1 The custom typography utilizes an expanded seven by seven grid. 2 Letters are connected with crossbars and curves.

Title wall at the MIT Media Lab. Zoom Enlarge 1

Title wall at the MIT Media Lab.

Wayfinding at the Lab. Zoom Enlarge 2

Wayfinding at the Lab.

1 Title wall at the MIT Media Lab. 2 Wayfinding at the Lab. 3 The identity on digital displays at the Media Lab.

The identity on digital displays at the Media Lab. Zoom Enlarge 3

The identity on digital displays at the Media Lab.

Neri Oxman, co-organizer of the Summit, introduces the panel discussion on the brick. Zoom Enlarge 4

Neri Oxman, co-organizer of the Summit, introduces the panel discussion on the brick.

Rob Walker moderates a discussion about the phone. Zoom Enlarge 5

Rob Walker moderates a discussion about the phone.

Event graphics on digital displays at the ICA. Zoom Enlarge 6

Event graphics on digital displays at the ICA.

4 Neri Oxman, co-organizer of the Summit, introduces the panel discussion on the brick. 5 Rob Walker moderates a discussion about the phone. 6 Event graphics on digital displays at the ICA.