Pentagram created a new logo and a complete brand identity system for the chain including uniform designs and concepts for the overall look and feel of the restaurants.
Little Tokyo is a fast food restaurant chain concept targeted primarily for shopping mall food courts and outlet malls. The QSR restaurants, offering traditional Japanese cuisine on the go, were developed by Magic Wok LLC based in Las Vegas, Nevada. Pentagram created a new logo and a complete brand identity system for the chain including uniform designs and concepts for the overall look and feel of the restaurants.
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Retrospective: London Design Festival
London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
Retrospective: London Design Festival
London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
