Pentagram's work expanded on the ideas explored during Autumn/Winter 2018, with the theme of ‘Discovery’ again at its core.
For London Fashion Week Men’s, Pentagram asked participating designers to submit an object that inspired the creation of their latest collection.
Photogrammetry was used to take 3D scans of the objects, to once again link back to the ever-growing presence of technology in the fashion industry.
Fashion imagery took centre stage during London Fashion Week, where a collage-aesthetic was used to convey the diversity of the participating designers.
The images interacted and collided with the overlaid typographic grid-system, this time built using the classic serif Louize Display typeface.
To close the season, London Fashion Week Festival’s identity ties in the same graphic language and typography as the womenswear showcase, which injects a contemporary couture aesthetic to the consumer-facing festival.