Pentagram

Look!

Brand Identity, Signage & Environmental Graphics

Symbol and campaign to remind pedestrians and drivers to look before entering crosswalks and intersections.

Installed on the pavement, the mark is a quick reminder to keep an eye out for traffic. Zoom Enlarge 1

Installed on the pavement, the mark is a quick reminder to keep an eye out for traffic.

1 Installed on the pavement, the mark is a quick reminder to keep an eye out for traffic.

New Yorkers look to the right and left in the poster campaign. Zoom Enlarge

New Yorkers look to the right and left in the poster campaign.

The campaign appears on phone kiosks, buses, and bus shelters around the city. Zoom Enlarge 1

The campaign appears on phone kiosks, buses, and bus shelters around the city.

1 The campaign appears on phone kiosks, buses, and bus shelters around the city.