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Pentagram

Milly

Brand Identity, Packaging

Identity and packaging for the label by fashion designer Michelle Smith.

Brand standards manual. Zoom Enlarge 1

Brand standards manual.

1 Brand standards manual.

Window displays at the Milly boutique in New York. Zoom Enlarge 1

Window displays at the Milly boutique in New York.

1 Window displays at the Milly boutique in New York. 2 The new logotype on store awnings in New York.

The new logotype on store awnings in New York. Zoom Enlarge 2

The new logotype on store awnings in New York.

The logo can be used in patterns on wrapping paper. Zoom Enlarge 1

The logo can be used in patterns on wrapping paper.

The identity has been applied to a full range of collateral. Zoom Enlarge 2

The identity has been applied to a full range of collateral.

1 The logo can be used in patterns on wrapping paper. 2 The identity has been applied to a full range of collateral. 3 Fall show invite.

Fall show invite. Zoom Enlarge 3

Fall show invite.

Spring show invitation. Zoom Enlarge

Spring show invitation.

Clothing tag. Zoom Enlarge

Clothing tag.

Digital look book. Zoom Enlarge

Digital look book.