Milly

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Brand standards manual.

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1 Brand standards manual.

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The mark is built around the symmetrical architectural forms of the letter M, balancing the strong bones and geometry of the letter with a series of fluid, organic curves and shapes.

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Window displays at the Milly boutique in New York.

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1 Window displays at the Milly boutique in New York. 2 The new logotype on store awnings in New York.

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The new logotype on store awnings in New York.

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The logo can be used in patterns on wrapping paper.

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The identity has been applied to a full range of collateral.

1 The logo can be used in patterns on wrapping paper. 2 The identity has been applied to a full range of collateral. 3 Fall show invite.

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Fall show invite.

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Spring show invitation.

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The liquid curves of the logo are juxtaposed by the logotype, which is set in Neutraface, a geometric sans serif typeface that is closely associated with mid-century Modernism, one of Smith’s historical influences.

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