![Window displays at the Milly boutique in New York.](https://pentagram-production.imgix.net/9acf5a68-97a8-402c-94df-4a157f4fd140/nj_milly_06.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
Window displays at the Milly boutique in New York.
1 Window displays at the Milly boutique in New York. 2 The new logotype on store awnings in New York.
![The new logotype on store awnings in New York.](https://pentagram-production.imgix.net/9acf5a68-97a8-402c-94df-4a157f4fd140/nj_milly_08.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
The new logotype on store awnings in New York.
![The logo can be used in patterns on wrapping paper.](https://pentagram-production.imgix.net/9acf5a68-97a8-402c-94df-4a157f4fd140/nj_milly_10.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
The logo can be used in patterns on wrapping paper.
![The identity has been applied to a full range of collateral.](https://pentagram-production.imgix.net/9acf5a68-97a8-402c-94df-4a157f4fd140/nj_milly_11.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
The identity has been applied to a full range of collateral.
1 The logo can be used in patterns on wrapping paper. 2 The identity has been applied to a full range of collateral. 3 Fall show invite.
![Fall show invite.](https://pentagram-production.imgix.net/9acf5a68-97a8-402c-94df-4a157f4fd140/nj_milly_12.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
Fall show invite.
![Spring show invitation.](https://pentagram-production.imgix.net/9acf5a68-97a8-402c-94df-4a157f4fd140/nj_milly_13.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
Spring show invitation.