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Pentagram

Moss Bros.

Brand Identity, Interiors & Architecture

Strategy, identity and interiors for a 150 year-old menswear brand transforming its goal into "suiting the nation".

A horizontal line is used in sub-brand logotypes and serves as the company’s visual hallmark Zoom Enlarge

A horizontal line is used in sub-brand logotypes and serves as the company’s visual hallmark

Individual colour schemes give each sub-brand a distinct character Zoom Enlarge

Individual colour schemes give each sub-brand a distinct character

Secondary tags for Savoy Taylors Guild reference the its own unique history Zoom Enlarge

Secondary tags for Savoy Taylors Guild reference the its own unique history

Logotype for Moss Bros.' bespoke service Zoom Enlarge

Logotype for Moss Bros.' bespoke service

The brand regeneration includes a manifesto that ends with the line “suiting the nation” Zoom Enlarge

The brand regeneration includes a manifesto that ends with the line “suiting the nation”