The NAMHG wanted an identity that would both raise awareness for the work it does and help promote the agenda for this often-overlooked group of patients.
When used on its own, the monogram references the harmony that’s needed between mind and body, which is the focus of the NAMHG. When repeated, it represents community and becomes a graphic element which can be used to visualise infographics.
The new identity was designed to work across all platforms and sizes, from social media icons to large-scale environmental graphics.
It was important that the logo would work on its own, as well as alongside the iconic blue NHS, and the more traditional Ambulance Service logos.