‘No Man’s Land’ brings the smart, edgy sensibility and welcome diversity of The Wing to a broader audience.
Graphically, ‘No Man’s Land’ feels like part of the Wing brand universe without being exactly like The Wing.
The ‘No Man's Land' brand identity puts readers on notice that what's inside celebrates womankind in all forms.
The designers’ challenge was developing a cohesive framework that could hold all of this editorial content together and still feel loose and improvisational.
In keeping with the spirit of The Wing, the magazine’s personality is smart, friendly and outspoken, as well as empowering and resourceful.