One Laptop Per Child

Identity, packaging, and laptop interface for the non-profit organization with the goal of providing laptop computers to all children in developing nations.

Brand Identity Digital Experiences Packaging Education Non-profits Technology

The identity is a hieroglyph, designed to be universally understood, that utilizes the icons of the OLPC laptop interface.

Pentagram has designed the identity and website for One Laptop Per Child, the non-profit organization with the goal of providing laptop computers to all children in developing nations.

The identity is a hieroglyph, designed to be universally understood, that utilizes the icons of the OLPC laptop interface, also developed by Pentagram. The website design employs these symbols as the basis for navigation. Each icon leads to a corresponding section of information: the laptop to a section about hardware and software, the arrow to a section about participation, and so on. The site launched in English but is currently being translated into many languages.

Client

One Laptop Per Child

Sector

Education
Non-profits
Technology

Discipline

Brand Identity
Digital Experiences
Packaging

Office

New York

Partner

Michael Gericke

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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.

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2024