The latest Issue is an antidote to the princess wedding fantasies peddled by pop culture and stoked by an insatiable wedding industry.
Pentagram has produced a new Issue for Do The Green Thing which spotlights the environmental harm caused by modern "fairytale" weddings.
Released a month before the Royal Wedding of Prince Harry and Meghan Markle, the Issue provocatively links the problem back to Princess Diana and her 1981 wedding to Prince Charles.
The editorial is accompanied by an animated reading of ‘Too Much Wedding’, a children’s book for grown ups, written by Do The Green Thing as an antidote to the princess wedding fantasies peddled by pop culture and stoked by an insatiable wedding industry.
Voiced by actress Fay Ripley and illustrated by Gwendal Le Bec, ‘Too Much Wedding’ is the story of a young couple whose plan for a ‘small wedding’ is hijacked by familial expectation and modern excess. As their wedding grows more ridiculous in scale and environmental footprint, their relationship deteriorates. Will they make it down the aisle? Or will the flame of their romance be suffocated by all the stuff?
Client
Do The Green ThingSector
- Education
- Non-profits
Discipline
- Motion Graphics & Film
- Books
- Campaigns
Office
- London
Partner
- Naresh Ramchandani
Project team
- Ashley Johnson
- Lizzie Reid
- Zuleika Sedgley
- Chloe Ting
- Mat Hill
- Fadi Dada
