Phenology is rooted in science yet embraces powerful, natural ingredients and holistic wellness practices. This duality informs many of the Pentagram team’s design decisions for the brand.
Phenology’s visual language is bold, sleek, and timeless—a nod to the balance it strikes between ultra-medicinal and luxury self-care brands.
The idea was to create stylish products that users would be proud to display on a nightstand or countertop, not keep hidden away like other menopause products.
Phenology ushers in a new conversation around women and their needs in the beauty industry, and stands out through a design system that is confident, smart, and unafraid, much like the women who use the brand.