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Pentagram

Pink Floyd Records

Brand Identity, Packaging

Record label identity and 27-disk boxset that pay homage to the early years of one of the world's most celebrated bands.

The iconic typography on Pink Floyd’s Animals forms the basis of the typeface used in the identity Zoom Enlarge

The iconic typography on Pink Floyd’s Animals forms the basis of the typeface used in the identity

Details of the original album cover lettering Zoom Enlarge

Details of the original album cover lettering

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Pentagram established a set of rules to extend the Animals’ typography to include an entire alphabet

The new alphabet was created in both solid and outline versions Zoom Enlarge 1

The new alphabet was created in both solid and outline versions

1 The new alphabet was created in both solid and outline versions 2 The full alphabet used in the Pink Floyd Record’s identity

The full alphabet used in the Pink Floyd Record’s identity Zoom Enlarge 2

The full alphabet used in the Pink Floyd Record’s identity

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Different configurations of the logotype

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Pentagram created three cuts of the typeface for use at small, medium and display sizes

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Edition numbering for record label releases

Nick Mason with Pink Floyd’s famous Bedford van in 1965 (photo courtesy of the Pink Floyd Archive) Zoom Enlarge 1

Nick Mason with Pink Floyd’s famous Bedford van in 1965 (photo courtesy of the Pink Floyd Archive)

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The Bedford van influenced the design of the ‘The Early Years 1965-1972’ boxset

1 Nick Mason with Pink Floyd’s famous Bedford van in 1965 (photo courtesy of the Pink Floyd Archive) 2 The Bedford van influenced the design of the ‘The Early Years 1965-1972’ boxset