Pink Floyd Records

Pink Floyd’s impact on music is immeasurable, and is only seconded by their impact of visual culture.

The iconic typography on Pink Floyd’s Animals forms the basis of the typeface used in the identity

Details of the original album cover lettering

Pentagram established a set of rules to extend the Animals’ typography to include an entire alphabet

The new alphabet was created in both solid and outline versions

The full alphabet used in the Pink Floyd Record’s identity

Taking inspiration from the original lettering on 1977’s ‘Animals’ record cover, Pentagram built a complete alphabet based on the album's stencilled lettering in both outline and solid form.

Different configurations of the logotype

Pentagram created three cuts of the typeface for use at small, medium and display sizes

Edition numbering for record label releases

Alongside the identity, Pentagram designed ‘The Early Years 1965-1972’. This comprehensive 27-disc boxed set pulls together material from the Pink Floyd archive

Nick Mason with Pink Floyd’s famous Bedford van in 1965 (photo courtesy of the Pink Floyd Archive)

The Bedford van influenced the design of the ‘The Early Years 1965-1972’ boxset

Pentagram has created a logotype for Pink Floyd Records, a new record label that is releasing already beloved and previously unheard music by one of the world’s most iconic bands. Pink Floyd’s impact on music is immeasurable, and is only seconded by their impact of visual culture. Famed by their relationship with the design collective Hipgnosis, their LP covers are part of the cultural consciousness, creating moments of shared experience for millions of people around the world.

Pentagram worked closely with Aubrey Powell of Hipgnosis to create the visual identity for the label. Taking inspiration from the original lettering on 1977’s ‘Animals’ record cover, Pentagram built a complete alphabet based on the album's stencilled lettering in both outline and solid form. This lettering has been used to make a unique mark and headline font for the band and business.

Alongside the identity, Pentagram has designed ‘The Early Years 1965-1972’. This comprehensive 27-disc boxed set pulls together material from the Pink Floyd archive, as well as licensed Radio and TV recordings, to comprise a deluxe package that includes seven individual book-style volumes. The box set features previously unreleased material, including the first CD to feature the band's first recording from 1965.

Each of the seven CD booklet covers carries an original artwork by John Whiteley, in distinct psychedelic oil on paper style. The box sets follow a simple one-column grid and use typewriter-esque typography to create an archival aesthetic, which is built upon through the careful arrangement of historical photographs of the band.

Pentagram's Harry Pearce has also written for the ‘Outro' of the book 'Vinyl. Album. Cover. Art: The Complete Hipgnosis Catalogue’, published by Thames & Hudson in April 2017

Client

Pink Floyd

Sector

Entertainment

Discipline

Brand Identity
Packaging

Office

London

Partner

Harry Pearce

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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.

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2024