Pentagram

Pentagram

Santa Fe Railyard Park

Environmental graphics for a mixed-use district redeveloped from the historic train yards near the city's downtown.

The large water tank central to the park's irrigation system doubles as landmark signage.
Interpretive signage appears in both English and Spanish.
Donor recognition signage etched in railroad tracks in the Railway Gardens section of the park.
Donor recognition has been integrated into park structures and fixtures.

The goal was to make signs and graphics as unobtrusive as possible, while acknowledging the need to convey functional information.

Donor recognition inset in a post at the park ramada.
Interpretive panel on the park facilities building.
Facilities building signage features colorful aluminum plaques with icon cutouts.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.