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Shake Shack

Brand Identity, Environmental Graphics, Packaging

Brand identity, packaging and environmental graphics for the popular burger chain.

The distinctive Shake Shack identity helped launch the fast-casual chain as a $1.6 billion brand. Zoom Enlarge 1

The distinctive Shake Shack identity helped launch the fast-casual chain as a $1.6 billion brand.

The more comprehensive identity includes neon-like icons. Zoom Enlarge 2

The more comprehensive identity includes neon-like icons.

1 The distinctive Shake Shack identity helped launch the fast-casual chain as a $1.6 billion brand. 2 The more comprehensive identity includes neon-like icons. 3 Packaging is simple and elegant.

Packaging is simple and elegant. Zoom Enlarge 3

Packaging is simple and elegant.

The graphics are simultaneously retro and contemporary. Zoom Enlarge

The graphics are simultaneously retro and contemporary.

Menu board design. Zoom Enlarge 1

Menu board design.

The menu board is a consistent graphic focus for all the restaurants. Zoom Enlarge 2

The menu board is a consistent graphic focus for all the restaurants.

1 Menu board design. 2 The menu board is a consistent graphic focus for all the restaurants.

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