Pentagram has designed the Sonance exhibition environment at the 2007 CEDIA Expo, as well as the company's new graphic identity and a range of architectural in-wall and in-ceiling speakers. The large-scale exhibit is an architectural interpretation of the Sonance mark, squares of expanding size that suggest an increasing volume of sound. The cubes are arranged linearly and skewed on plan for maximum visual effect when viewed from each of the four corners of the exhibit and from neighboring booths. The environment is scaleable so it can be reconfigured to fit smaller venues.
The project was awarded in the 2007 Exhibitor Magazine Awards, where it took home that year's Edge Award, Exhibitor's highest recognition for design excellence across all categories. It was selected as one of five winners in the Best of 30 Years category in Exhibitor Magazine's 30th Annual Exhibit Design Awards.