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Pentagram

Teabox

Brand Identity, Digital Design, Packaging

Identity, packaging, and website design for a tea commerce company that is seeking to revolutionize the experience of one of the oldest drinks in history by bringing it directly to the consumer.

The Teabox mark and logotype. Zoom Enlarge 1

The Teabox mark and logotype.

The custom typeface Teabox Stencil is inspired by lettering on tea crates. Zoom Enlarge 2

The custom typeface Teabox Stencil is inspired by lettering on tea crates.

1 The Teabox mark and logotype. 2 The custom typeface Teabox Stencil is inspired by lettering on tea crates.

The freshness of the tea is reflected in the crisp, clean white of the packaging. Zoom Enlarge 1

The freshness of the tea is reflected in the crisp, clean white of the packaging.

The approach extends to packaging for accessories like mugs and teapots. Zoom Enlarge 2

The approach extends to packaging for accessories like mugs and teapots.

1 The freshness of the tea is reflected in the crisp, clean white of the packaging. 2 The approach extends to packaging for accessories like mugs and teapots. 3 Packaging appears in a contemporary color palette.

Packaging appears in a contemporary color palette. Zoom Enlarge 3

Packaging appears in a contemporary color palette.

For a luxurious feel, packaging is covered in custom textured patterns in a clear gloss varnish. Zoom Enlarge

For a luxurious feel, packaging is covered in custom textured patterns in a clear gloss varnish.

Packages slide open to reveal tea containers. Zoom Enlarge

Packages slide open to reveal tea containers.

The identity applied to letterhead. Zoom Enlarge 1

The identity applied to letterhead.

The identity provides a flexible kit-of-parts that can be expanded as the product line grows. Zoom Enlarge 2

The identity provides a flexible kit-of-parts that can be expanded as the product line grows.

1 The identity applied to letterhead. 2 The identity provides a flexible kit-of-parts that can be expanded as the product line grows. 3 A series of custom icons that echo the industrial modern aesthetic of the identity.

A series of custom icons that echo the industrial modern aesthetic of the identity. Zoom Enlarge 3

A series of custom icons that echo the industrial modern aesthetic of the identity.

The full series of custom icons. Zoom Enlarge

The full series of custom icons.

Individual teas are represented as circles that show the leaves and liquor. Zoom Enlarge 1

Individual teas are represented as circles that show the leaves and liquor.

1 Individual teas are represented as circles that show the leaves and liquor. 2 The site features profiles of 53 different teas.

The site features profiles of 53 different teas. Zoom Enlarge 2

The site features profiles of 53 different teas.