![The Teabox mark and logotype.](https://pentagram-production.imgix.net/7fed6a5f-bf8d-4c49-bf9a-95fd2b8a4983/nj_teabox_02.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
The Teabox mark and logotype.
![The custom typeface Teabox Stencil is inspired by lettering on tea crates.](https://pentagram-production.imgix.net/7fed6a5f-bf8d-4c49-bf9a-95fd2b8a4983/nj_teabox_03.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
The custom typeface Teabox Stencil is inspired by lettering on tea crates.
1 The Teabox mark and logotype. 2 The custom typeface Teabox Stencil is inspired by lettering on tea crates.
![The freshness of the tea is reflected in the crisp, clean white of the packaging.](https://pentagram-production.imgix.net/7fed6a5f-bf8d-4c49-bf9a-95fd2b8a4983/nj_teabox_06.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=413)
The freshness of the tea is reflected in the crisp, clean white of the packaging.
![The approach extends to packaging for accessories like mugs and teapots.](https://pentagram-production.imgix.net/7fed6a5f-bf8d-4c49-bf9a-95fd2b8a4983/nj_teabox_07.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=413)
The approach extends to packaging for accessories like mugs and teapots.
1 The freshness of the tea is reflected in the crisp, clean white of the packaging. 2 The approach extends to packaging for accessories like mugs and teapots. 3 Packaging appears in a contemporary color palette.
![Packaging appears in a contemporary color palette.](https://pentagram-production.imgix.net/7fed6a5f-bf8d-4c49-bf9a-95fd2b8a4983/nj_teabox_08.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=413)
Packaging appears in a contemporary color palette.
![For a luxurious feel, packaging is covered in custom textured patterns in a clear gloss varnish.](https://pentagram-production.imgix.net/7fed6a5f-bf8d-4c49-bf9a-95fd2b8a4983/nj_teabox_09.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=413)
For a luxurious feel, packaging is covered in custom textured patterns in a clear gloss varnish.
![Packages slide open to reveal tea containers.](https://pentagram-production.imgix.net/7fed6a5f-bf8d-4c49-bf9a-95fd2b8a4983/nj_teabox_10.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=413)
Packages slide open to reveal tea containers.
![The identity applied to letterhead.](https://pentagram-production.imgix.net/7fed6a5f-bf8d-4c49-bf9a-95fd2b8a4983/nj_teabox_12.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=413)
The identity applied to letterhead.
![The identity provides a flexible kit-of-parts that can be expanded as the product line grows.](https://pentagram-production.imgix.net/7fed6a5f-bf8d-4c49-bf9a-95fd2b8a4983/nj_teabox_13.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=413)
The identity provides a flexible kit-of-parts that can be expanded as the product line grows.
1 The identity applied to letterhead. 2 The identity provides a flexible kit-of-parts that can be expanded as the product line grows. 3 A series of custom icons that echo the industrial modern aesthetic of the identity.
A series of custom icons that echo the industrial modern aesthetic of the identity.
![The full series of custom icons.](https://pentagram-production.imgix.net/7fed6a5f-bf8d-4c49-bf9a-95fd2b8a4983/nj_teabox_15.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=408)
The full series of custom icons.
![Individual teas are represented as circles that show the leaves and liquor.](https://pentagram-production.imgix.net/7fed6a5f-bf8d-4c49-bf9a-95fd2b8a4983/nj_teabox_17.png?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=457)
Individual teas are represented as circles that show the leaves and liquor.
1 Individual teas are represented as circles that show the leaves and liquor. 2 The site features profiles of 53 different teas.
![The site features profiles of 53 different teas.](https://pentagram-production.imgix.net/7fed6a5f-bf8d-4c49-bf9a-95fd2b8a4983/nj_teabox_18.png?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=457)
The site features profiles of 53 different teas.