Zoom Enlarge David Stark Design’s structure welcomed conference attendees to Target’s social space. Zoom Enlarge Target’s guests could get ID buttons with personalized data visualizations by Giorgia Lupi. The color, position, and rotation of every element indicated a different response, creating a work of art from the analog data that makes you, you. Learn more about the project Zoom Enlarge Attendees could instantly recognize the shared personality traits shown on their buttons. Zoom Enlarge Attendees could choose to have a hand-drawn data visualization or get a computer-generated version. Play Giorgia Lupi at work on-site at the TED conference. Play Responses to simple but evocative questions provided the input to generate the data portraits. Zoom Enlarge The team generated more than 500 data portraits during the five-day conference. Zoom Enlarge Recognizing what they had in common at a glance, attendees found it easy to start conversations.