![David Stark Design’s structure welcomed conference attendees to Target’s social space.](https://pentagram-production.imgix.net/e3d72f13-76be-4d30-aac6-e2da5336f4ca/gl_ted_08.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
David Stark Design’s structure welcomed conference attendees to Target’s social space.
![Target’s guests could get ID buttons with personalized data visualizations by Giorgia Lupi.](https://pentagram-production.imgix.net/e3d72f13-76be-4d30-aac6-e2da5336f4ca/gl_ted_04.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=359)
Target’s guests could get ID buttons with personalized data visualizations by Giorgia Lupi.
![Attendees could instantly recognize the shared personality traits shown on their buttons.](https://pentagram-production.imgix.net/e3d72f13-76be-4d30-aac6-e2da5336f4ca/gl_ted_05.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=458)
Attendees could instantly recognize the shared personality traits shown on their buttons.
![Attendees could choose to have a hand-drawn data visualization or get a computer-generated version.](https://pentagram-production.imgix.net/e3d72f13-76be-4d30-aac6-e2da5336f4ca/gl_ted_06.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=352)
Attendees could choose to have a hand-drawn data visualization or get a computer-generated version.
![The team generated more than 500 data portraits during the five-day conference.](https://pentagram-production.imgix.net/e3d72f13-76be-4d30-aac6-e2da5336f4ca/gl_ted_01.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=360)
The team generated more than 500 data portraits during the five-day conference.
![Recognizing what they had in common at a glance, attendees found it easy to start conversations.](https://pentagram-production.imgix.net/e3d72f13-76be-4d30-aac6-e2da5336f4ca/gl_ted_02.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=354)
Recognizing what they had in common at a glance, attendees found it easy to start conversations.